On Wednesday, July 13, I attended a workshop designed to help businesses utilize Facebook more effectively. The event was part of StayLocal’s Social Media Summer Camp Series and was the second part of the Facebook portion of camp. Those of us in attendance were fortunate to hear from Flynn Zaiger of Online Optimism, a New Orleans-based digital marketing agency and longtime friend of LCIA.
Flynn spent nearly two hours sharing his Facebook expertise, with a strong focus on Facebook ads. Here are a few key takeaways from the workshop:
- If you spend five dollars on a Facebook ad that doesn’t go well, the worst that has happened is you’ve wasted five dollars. While hiring a digital marketing firm can yield big results, it can also require a significant investments. I learned that there is little to be lost with trial and error. If a five dollar ad works, you can always spend ten on the next one.
- Choose Facebook ads over "boosted posts.” I always wondered what the difference was, and it turns out a boosted post is a type of ad. If you boost a post by going through the Facebook Ads Manager, you have more options with regard to your audience.
- Videos are extremely important. I learned that it is worth uploading a video directly to Facebook, as opposed to posting a YouTube link to Facebook. Facebook videos feature auto-play, and Facebook is likely to show your video to more viewers.
Thank you to StayLocal and to Online Optimism for hosting a valuable and informative Facebook class. I look forward to learning more about social media at next week’s Online Reputations class.
"What I Learned at” is a new series in LCIA’s Orange Blog. So we can offer LCI policyholders the best small business programs we can, our staff will occasionally attend professional development and educational classes. We will utilize the "What I Learned at” blog series to report what we learned to you.